Big names like Nike, Adidas, and Under Armour often steal the spotlight—but savvy shoppers know that some of the best gear (and deals) come from lesser-known brands quietly making waves in the fitness and outdoor world. Whether it’s performance apparel, high-quality sneakers, or durable accessories, these under-the-radar labels are delivering the goods—and doing it at a fraction of the price.
Here’s a roundup of hidden-gem sports brands currently offering killer discounts, so you can upgrade your workout wardrobe or gear setup without maxing out your budget.
Top Sportswear Deals You’ll Love in 2025
1. Ten Thousand – Up to 40% Off Select Styles
Ten Thousand is all about functional, no-frills gear built to withstand intense training. This men’s athleticwear brand has quietly cultivated a loyal base of fitness enthusiasts, CrossFitters, and serious gym-goers who appreciate gear that holds up under pressure. While it doesn’t flood social feeds like flashier brands, Ten Thousand’s flash sales and seasonal markdowns make it a hidden gem for premium workout essentials.
Right now, top-rated pieces like the Interval Short—designed with strategic ventilation, water-repellent fabric, and a secure phone pocket—are on sale. Paired with the Foundation Shirt, which features sweat-wicking technology and a tailored silhouette, these pieces are ideal for HIIT, strength training, or simply staying cool while running errands. With clean designs and athletic-level performance, Ten Thousand delivers serious value when prices drop.
2. Rhone – Clearance Sale: Up to 50% Off
Rhone masterfully blends technical performance with lifestyle-ready polish, making it a standout for anyone who wants to look sharp while staying active. From its antimicrobial GoldFusion™ fabric technology to its clean, elevated cuts, Rhone excels at creating clothing that moves effortlessly between a morning workout and a client coffee meeting.
Their clearance section currently features up to 50% off a wide range of items, including joggers, base layers, polos, and compression wear. The Reign Tech Short Sleeve, for instance, is a moisture-wicking performance tee that looks refined enough to wear with chinos. With durable stitching, odor-resistant tech, and a luxe feel, Rhone’s discounted pieces make premium activewear feel justifiable—and a bit more affordable.
3. Koral – 30–60% Off Luxe Activewear
Koral takes a high-fashion approach to activewear, offering sleek silhouettes, luxe materials, and bold finishes that feel just as appropriate in a boutique studio as they do out on the town. Founded by women and known for edgy yet functional designs, the brand caters to those who see workout clothes as an extension of personal style—not just performance tools.
Right now, their outlet section is full of markdowns ranging from 30% to 60% off. Signature pieces like the Lustrous High Rise Leggings are a standout, made with a signature high-shine Infinity™ fabric that’s squat-proof, smoothing, and seriously eye-catching. Perfect for spin classes, Pilates, or stylish lounging, Koral proves that activewear can be both luxurious and functional—especially when scored on sale.
4. Gymshark – Up to 60% Off in Ongoing Promotions
Gymshark has evolved from a niche bodybuilding brand into a global athleisure powerhouse with a massive fanbase. Known for its sleek fits, seamless fabrics, and social media-savvy marketing, it’s often overshadowed by legacy brands despite offering comparable—if not superior—quality at a lower price.
The brand frequently hosts rotating sales and limited-time promos, with discounts reaching up to 60% on top collections. Core items like the Vital Seamless Collection stand out for their ultra-soft fabric, breathability, and flattering compression, making them a favorite for everything from weight training to lounging. With a huge selection of colors and styles, Gymshark makes it easy to refresh a workout wardrobe without breaking the bank.
5. On – Up to 30% Off Past Seasons’ Footwear
Swiss-engineered and athlete-approved, On has made a name for itself with innovative cushioning and feather-light construction. While this premium running brand isn’t typically known for sales, its “Past Seasons” outlet section quietly offers markdowns on discontinued colorways and styles—sometimes up to 30% off.
Shoes like the Cloud X and Cloudswift are particularly popular for runners and cross-trainers who need support, agility, and all-day comfort. On’s signature CloudTec® sole absorbs shock without sacrificing energy return, and its minimalist aesthetic appeals to performance junkies and casual commuters alike. These rare discounts make it a prime time to try out On’s futuristic feel—at a more accessible price point.
6. Vuori – Select Items at 20–40% Off
Vuori combines laid-back California aesthetics with high-performance functionality, producing apparel suitable for both active pursuits and everyday relaxation. Emphasizing soft fabrics, breathability, and minimalist design, the brand offers versatile pieces that transition seamlessly from outdoor adventures to casual downtime.
Despite its placement in the higher price tier, Vuori often offers 20–40% off select styles during seasonal promotions and special sales. Highlighted pieces include the Kore Short, designed with a built-in liner and flexible four-way stretch for enhanced comfort, and the Daily Legging, known for its luxuriously soft fabric and figure-flattering fit. These versatile items combine functional performance with relaxed style, making them ideal for both active use and everyday wear.
7. Outdoor Voices – “OV Extra” Deals Up to 60% Off
Outdoor Voices redefines fitness wear with a “recreation over competition” philosophy that resonates with those who enjoy moving for fun—not just for performance. Known for cheerful color palettes and mix-and-match sets, the brand’s gear is designed to be worn from dog walks to dance classes to weekend errands.
Their “OV Extra” section is a treasure trove of deeply discounted favorites, often slashed by 40% to 60%. Shoppers can expect everything from the cult-favorite Exercise Dress, which blends style and functionality for low-impact movement, to RecTrek Pants, beloved for their stretchy-yet-structured comfort and water-resistant fabric—perfect for hikes or travel days. OV Extra is updated regularly, making it a smart place to score playful, stylish pieces for less.
8. HYLETE – Flash Sales & Up to 50% Off Bundles
HYLETE may not be a household name, but it’s a rising favorite among cross-trainers, obstacle racers, and gym enthusiasts who need gear that holds up under pressure. With a reputation for rugged fabrics, functional design, and athlete-tested fits, HYLETE is built for high-performance movement—from weightlifting to bootcamp to outdoor training.
Their site frequently features flash sales, bundle discounts, and member perks that knock prices down by up to 50%. Key pieces like the Versa Short are known for versatility and durability, while the Icon 1/4 Zip adds a sleek layer for warm-ups or cooler weather sessions. Whether building a gym wardrobe from scratch or replacing worn-out essentials, HYLETE delivers quality at a solid value.
9. Alala – Luxury Meets Performance at 40–60% Off
Alala blends luxury, femininity, and function into its activewear, offering sophisticated pieces that easily transition from studio to street. Designed in New York and made with premium materials, this brand appeals to those who want their workout gear to look as good as it feels. While regular pricing leans upscale, Alala’s sale section often features markdowns of 40% to 60%, especially on seasonal styles.
Top picks include the Heroine Bra, which offers support with sleek contouring and elevated design, and the Captain Ankle Tight. This best-selling legging combines compression, comfort, and eye-catching details like mesh panels and metallic zippers. Whether worn for Pilates, low-impact workouts, or lounging with intention, Alala delivers modern luxury at a much more accessible price point during sales.
10. Tracksmith – Seasonal Drops on Premium Running Apparel
Tracksmith merges performance with heritage design, drawing influence from Ivy League track culture and classic East Coast running traditions. Known for premium craftsmanship and vintage-inspired aesthetics, the Boston-based brand caters to distance runners who prioritize quality and understated style. While not typically associated with discounts, Tracksmith offers limited-time seasonal sales during key transitions and product cycle shifts, where select pieces receive notable markdowns.
Signature items like the Session Shorts are crafted from ultra-light, breathable fabrics and feature tailored cuts that promote natural movement. The Harrier Long Sleeve, made from a merino wool blend, provides temperature regulation, odor resistance, and easy layering for cooler conditions. With a refined color palette and minimal branding, the collection delivers both function and form—suiting high-mileage efforts and casual moments alike. These periodic sales offer rare access to Tracksmith’s elevated performance wear at a more attainable price point.
Tips for Finding the Best Deals
Sign Up for Emails
Email subscriptions are often the golden ticket to exclusive discounts, early access to new drops, and subscriber-only flash sales. Many under-the-radar brands use their newsletters to reward loyal customers with welcome promo codes, sneak peeks of upcoming collections, or surprise markdowns. Signing up ensures being the first to know when prices drop—especially during seasonal clearance events or limited-time collaborations.
Check Outlet Sections
Most activewear brands—big or small—have a dedicated sale, outlet, or “last chance” section buried in their websites. These areas are often home to hidden gems like discontinued colors, off-season items, or limited sizes at major markdowns. Since inventory turns over frequently, checking in regularly can lead to scoring premium gear for half the price (or less), with no coupon code required.
Use Price Trackers
Let technology do the deal hunting. Price tracking tools like Honey, Karma (formerly Shoptagr), or Camel monitor product prices across online stores and alert when there’s a price drop. Simply save a favorite item and receive a notification when it hits the target price. It’s a hands-off way to shop smarter and avoid buyer’s remorse from purchasing just before a markdown.
Follow on Social Media
Brands—especially niche and emerging ones—often use platforms like Instagram, TikTok, and Twitter to engage their communities with flash sales, giveaway announcements, and influencer discount codes. Following favorite labels or fitness creators can lead to surprise savings or limited promo codes that aren’t listed on the website. Some even host live sales or early-access events through Stories and reels.
Shop Off-Season
Clearance cycles driven by seasonal inventory changes often lead to the deepest discounts when shopping outside of the current season. Winter gear typically sees markdowns in spring, while fall offers major savings on summer apparel. This off-season approach is especially effective for securing deals on high-quality pieces such as insulated outerwear, cold-weather running tights, and lightweight moisture-wicking tops. Though it requires planning, the cost savings on premium activewear and gear can be substantial.
Top-Tier Sportswear Without the Splurge”
Performance gear doesn’t have to come with a premium price tag. These lesser-known brands are bringing serious value, often with better design and quality than their mainstream competitors. With a little digging—and good timing—it’s totally possible to score top-tier sportswear that supports every move, all while staying under budget.
